Something bothers Satyanand Nirupam, even in this moment of Booker’s triumph. Geetanjali Shree’s Ret Samadhi took his first steps into the world with Rajkamal Prakashan, the Hindi publishing house of which he is the editorial director. A journey that led to the International Booker Prize for Tomb of Sand, the English translation of Shree’s novel by Daisy Rockwell. In the four years since its publication, says Nirupam, Ret Samadhi has sold 1,800 copies, less than 500 a year. But within five days of the award, 35,000 copies flew off the shelves. “For me, it shows that these readers exist, but for them to wake up, it took a great institution, a great prize, a great country to celebrate a work. It didn’t happen organically. Unfortunately, not all of the excellent books we publish will receive awards. And the big prizes don’t always know how to hit great books,” he said.